• Industry: Mobile, Technology
• Services: Brand look & feel, Case studies, Direct mail, Email marketing, Events, Infographics, Marketing collateral, Online advertising Presentations, Video, Web & micro sites
• About: Mobile Connect is a simple, secure and convenient, universal log-in solution. By matching the user to their mobile phone, Mobile Connect allows users to log-in to websites and applications quickly without the need to remember passwords and usernames, and no personal information is shared without permission.

Proposition, position, presence

Objective

Introduce and establish a new concept and brand in the market of mobile technology to a variety of global stakeholders and service providers.

Delivery

With the identity and tag line established, our job was to take the brand on a journey as Mobile Connect’s capabilities and applications evolved. From launch to ongoing communications on and offline, our work has been as diverse as the audiences the brand has sought to engage with. These audiences include global network operators, digital service providers, technology vendors, developers and of course, the end user.

From product collateral and presentations, to events, responsive websites and video, our work for the brand has been both strategic and creative. The material has made good use of ‘real world scenarios’ to translate the technical innovation into easily grasped features and benefits.

Outcome

Mobile Connect has now been adopted by almost 50 operators in 25 countries with 2.8 billion enabled users globally. The unprecedented growth is set to continue as new operators in new countries and regions come onboard.