• Industry: Mobile, Technology
• Services: Brand look & feel, Case studies, Direct mail, Email marketing, Events, Infographics, Marketing collateral, Online advertising, Presentations, Video, Web & micro sites
• About: Represents interests of mobile operators worldwide and works across the broader ecosystem, including device and software companies.

Mobile: The revolution has only just begun

Objectives

Produce a range of digital and analogue content and engagement marketing for use in a variety of development and operational environments.

Delivery

Providing detailed and technical information is a large part of the GSMA's remit and audiences can span every role from technologists to business leaders to politicians. So, presenting what can be quite complex information in an accessible format is critical. An infographic and diagrammatic approach enables information to be accessed on a number of levels by the different audiences. These documents can also be accessed via printed, pdf or e-book formats.

Events play a significant role in the organisation’s marketing calendar. These include global showcases such as Mobile World Congress, and smaller scale local events like the M360 Series. We have supported GSMA in a variety of ways at these events, including interactive presentations and exhibition stands.

Outcome

Mobile technology is increasingly the epicentre of the digital revolution and the GSMA has to play a critical but unbiased role in promoting and facilitating its development. The materials we have produced have helped the organisation to continue to inform, educate and inspire multiple audiences.