An holistic overview of the key dimensions to consider when planning, developing, creating, and distributing your content.
B2B CONTENT MARKETING
The content of content and more
Great content gets attention and gets shared – it generates leads that create demand. Distributed via an integrated mix of owned, paid and earned, it drives inbound brand awareness and engagement.
Creating marketing content is easy – creating content marketing that is effective takes more effort. But help is at hand.
The Content Marketing Handbook provides an holistic overview of the key dimensions you need to consider when planning, developing, creating, and distributing your content. It includes:
- A clear definition of what content marketing is and should do
- Why planning is the key to a successful content strategy
- The impact of consistency and focus
- Why creating content is only part of the story
Content for their journey
In conjunction with our Content Companion Guide that looks in more detail at how to create content to accompany your audience on the journey from prospect to advocate.
So what do you think?