Create content that demands attention

Since the term content marketing was first used one thing is for sure – the amount of content being produced has grown at incredible rates. Articles, infographics, case studies, videos, interactive or the humble white paper, there are more and more vying for our attention.

Even when your content has real value and true insight, it’s easy for an audience to become fatigued under the volume of information. And, when what you’re saying is not that different to others, the interpretation and delivery of the information can make the difference to your message getting through.

The key is creative presentation and consumption. Consider presenting it graphically, not in pages of text. Make it interactive and responsive. Deliver through smaller chunks of information – sound bites. Remember creativity is something more people are willing to share.