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B2B Content marketing - how we got here

In this infographic we take a quick look at how the relationship between B2B sellers and buyers has evolved.

It provokes some key questions. First, with content marketing now nurturing prospects up to 70% of the way through the sales funnel is the traditional B2B sales model under threat? And as a consequence, might we see sales teams dwindle or even become a thing of the past at the hands of the marketing department?

b2b content marketing infographic

In our full ‘Death of a Salesman’ paper we explore this emerging marketing environment in more detail and look at how with the right content and strategy, the cost of sales can be driven down while lead-to-sales conversion ratios go up. We also provide a seven-point plan that shows how this evolution can help redefine the relationship and roles of sales and marketing, to deliver better results for both.