Whatever the branding project, finding the right answer means starting with the right questions. This guide is the easy way in.

B2B Branding

Brand Q&A - Creating a vision for the brand

Having the right answers for a branding project relies on knowing the right questions to ask in the first place. Brand differentiation and awareness is the No1 objective for most B2B brands but remains one of the most tricky to achieve.

Branding Q&A is a workbook and guide that introduces a way of exploring your brand to help you create a firm foundation upon which to build further.

Some of the areas the workbook considers are:

  • Defining your big ideas.
  • Competitor comparisons.
  • The one and only question.
  • 5 steps to ensuring branding success.
  • Rebranding – key considerations.

Better branding through collaboration

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