The HR market is often full of the humdrum. A rebrand gave Lumesse the opportunity to disrupt and differentiate.

creativie branding agency lumesse logo

Lighting up the brand

Objective

To help develop and apply a distinctive, flexible and practical new look and feel across the company’s digital and printed content.

Delivery

A change of name is a dramatic decision for any business and one that requires considerable investment in time, effort and budget. Having established its new identity - ‘Lumesse’ - it was time to apply it.

The company had an extensive library of diverse content including product and solution literature, case studies, reports, research and white papers. Alongside all these were a number of pieces of corporate content, such as overviews, reports and accounts.

Almost all of these items had to be re-branded and then executed in multiple languages. We also worked on internal reception and meeting areas, as well as branding materials for their attendance at a series of events.

Outcome

A dramatic and disruptive look and feel quickly raised the profile of the brand in what was a traditional and reserved market. This enabled the company to gain and maintain the attention of their audience, building the brand into a respected authority in the recruitment and talent management sector.

Shining light