Brands now find themselves in a constant state of evolution or “rebranding”. Before embarking on an actual rebrand, answer these (surprisingly tough) questions with real honesty.
Stuff we like and stuff we don't. Stuff that's cool and not so. Stuff that's exciting, interesting and even scary. Stuff you should do or might want to avoid. Rambling since 1997.
Ever felt like a rabbit caught in the headlights when someone mentions the word ‘change’? You won’t be the only one. When faced with the prospect of ‘change’, no matter how big or how small.