The journey from prospect to customer follows a path that you need to know. Create content that’s there for every step.
B2B Content Marketing
Excerpts from our Content Companion Guide
Content marketing has many roles to play in any B2B brand’s marketing strategy, but its three primary duties are:
- Build awareness for the brand and its offering
- Create engagement with the intended audience
- Nurture prospects through the sales funnel
To achieve all this you need to plan your content around the key stages of the sales cycle, tracking the customer’s journey from prospect to advocate.
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