Telling Stories - page 14-15

We are
lucky
The business
is the
brand.
The brand
is the
business.
Brand values
to brand’s value
all it takes is
moving the “s”.
From monologue
to dialogue;
savvy brands
listen and
respond.
We’ve worked with some of the world’s
greatest brands, as well as those just
starting the journey. Our passion for
both is equal - our work for all diverse.
AA
Aiimi
APT
Assurant
Blaupunkt
Bosch
Ciena
LG
Polaroid
SafeNet
WD40
The brand and
the audience’s
experiences of
it can be
THE
business
differential.
Boardroom to post
room.
Delivering the
brand has never been
solely marketing’s
responsibility. Today
this holds even
more true.
The brand
needs its own
personality,
its
own BIG ideas.
The brand is
affected by
EVERYTHING
the business
says and does.
Everyone can be a
brand advocate or
assassin.
Everyone
can commentate
and share their
experiences.
Se
1,2-3,4-5,6-7,8-9,10-11,12-13 16-17,18-19,20
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