Telling Stories - page 10-11

About Lumesse
Providing a range of solutions
for Integrated Talent Management,
Lumesse is recognised by Gartner
as global leader in their field.
Lighting up
the brand
Case study 02
Lumesse
:
A change of name is a dramatic
decision for any business. When
Stepstone Solutions undertook the
process, a considerable amount of
time and effort were committed to
arrive at the right name and identity.
With a really demanding
deadline Origin brought both
creativity and practicality to
the task and worked tirelessly
to deliver a huge volume of
work for the global launch –
thanks guys!
Creating content that counts
With the new brand in place, our role
was to create a look and feel for the
business’ extensive marketing content
library. From Reports and Accounts to
product literature, a fresh approach was
needed for all. Case studies are a simple
but persuasive pre-sales tool, and an
extensive white paper library explores
a broad range of subjects.
Speak the right language
English may be the business language
of the world, but presenting content
in a native tongue sends an important
message to a market, and the
difference this makes should not be
underestimated. With this in mind
our work included several different
languages.
Branding - Home & away
Our work also included graphics for
reception areas and meetings rooms,
as well as a series of global events.
Se
1,2-3,4-5,6-7,8-9 12-13,14-15,16-17,18-19,20
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