Dell has more in store
Dell is the world’s number one provider of computer systems, a position achieved through a unique business model that embraces a direct sales strategy across business, public sector and recreational markets.
Brief
As a market-leading brand in desktops and laptops, Dell wanted to develop an integrated campaign employing a variety of on and offline marketing including online advertising, email marketing and a campaign microsite, to increase awareness of its range of servers and storage.
Solution
“That’s who” was a campaign which presented the audience with a number of facts that helped change the perception of the company’s offering whilst also presenting a number of compelling advantages – linking customer challenges with product solutions. A question mark was set in a series of unique environments to help enforce the message: “Who has the answers? Dell – That’s who”
Results
The approach enabled many facts to be conveyed, increasing the likelihood of engagement and traction within the audience. A series of emails and online adverts led to a campaign that delivered results way above the norm of previous similar activity.
Working within a global business, and one that has to react to ever changing market dynamics, brings many challenges. Over the years Origin has consistently responded to these changes, delivering considered and creative work, supported with a high standard of service.
Dell
Conceive, create,
code, connect
B2B brands with audiences, each communication with the next.
