Client

Aiimi exists to help organisations establish and adapt to the emerging business model whereby performance is measured and rewarded against the fulfilment of other corporate objectives and obligations – such as innovation, intelligence, reputation, compliance and culture. Part of the Re-Think Group, Aiimi’s aim is to be recognised as the leading supplier of talent and delivery of solutions in IT, HR, Finance and Construction.

Brief

Having created a new identity and positioning for Aiimi, our next job was to create a website as the foundation of the company’s marketing communications.

Solution

A simple and contemporary website was created incorporating Flash technology to help convey the feeling of momentum to support the business’s proposition. The design was deployed using a Content Management System to enable the client to edit and add content to the site as their needs grew. The website was also used to support a number of other marketing communications.

Results

A considered and simple structure to the site provided a “detail and depth” approach that allowed visitors to drill down to the level of detail they required, without the need to navigate volumes of content they were not interested in.