Brief

The negative impact and cost to a business of poor management of its most valuable asset – its people – is not always fully appreciated. This issue was the platform for an email marketing campaign through which Stepstone Solutions targeted international companies of all sizes.

Solution

Leveraging the brand name’s association with water, the email design used imagery of a ripple on water. As a multi part e-marketing campaign, it incorporated a number of different calls to action within each email to encourage response. Partnerships with other industry leading brands increased the perceived value of the assets being offered to respondents. The accompanying website design created a series of pages that engaged the audience further by providing additional information.

Results

Deployed through Eloqua marketing automation suite in different languages with different messages to different audiences, the digital marketing campaign also embraced social media and article distribution to deliver creative, relevant and measurable b2b direct marketing.

Other work for this client includes:

Website
Advertising
Direct Marketing
Brochures
Internal Communications
Account Marketing