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Print advertising - part of a bigger picture

Our work increasingly sees print advertising being incorporated within a wider mixed media campaign. Typically, projects embrace various forms of online marketing communications and may extend to poster, TV, radio and viral for larger campaigns

This integration has a compound effect, making a campaign message penetrate deeper. However, it can give the misleading impression that certain forms of advertising – such as online – are more effective, when it is simply that this media is one through which most audiences find it easier to respond.

Print advertising can be used to achieve different things; brand awareness, product launch, off-the-page sales. It’s important to have clear objectives for any campaign from the outset and detailed planning will deliver a more successful outcome:

• What do you want the audience to do as a result of seeing the advert?
• Do you need to create different adverts for different audiences?
• Are there publications that reach the intended audience which will help position your offering in a different way?
• Does the media owner have an online version of the publication and how can you integrate it into the campaign?
• Can you leverage other marketing communications to make your advertising  more effective?

There are numerous dimensions to creating a successful print ad; visual impact, headline, content, relevance, calls to action and a host of other important criteria. Our extensive experience as a print advertising agency and 360 approach will help you plan, create and execute your campaigns with greater effectiveness.

Above are examples of advertising campaigns we have created; to see further examples just request Portfolio Pack.