Making magazines work for brands

As an experienced magazine design company we can help your business create company magazines or newsletters that are an effective, subtle environment for conveying a variety of messages.

Many organisations are using both on and offline delivery of such publications, often deploying regular eZines with consolidated content, which is then expanded upon in a printed edition. There is also a rising trend towards blog subscription using RSS feeds to replace eZines – both routes are good ways to capture prospect data and build an open and ongoing channel for communication.

Whatever the route you chose for your company magazine, if the content is not engaging and informative your audience won’t even look at the next edition. You need to know exactly who you are talking to and what they are interested in reading. Some of the key areas to address are:

Will you produce different versions of the magazine for different audiences?
What is the right content for each audience?
How can your magazine be used to leverage other marketing activity?
How should your brand’s look and feel be executed in this media?
How will you maintain a single contact database for the magazine?

We help you to answer these and other relevant questions. Developing a successful strategy and creating engaging layouts is an intrinsic part of our offering as a magazine design agency.

360 is a working methodology that we employ to arrive at the most effective solution for the creation of your company magazine, eZine or newsletter.

To see further examples of magazines we have created for a variety of businesses request a Portfolio Pack.