Exhibitions - standing out in the crowd

Whenever your audiences come face-to-face with your brand, an important and tangible reaction occurs. You need to seize these opportunities to create the right impression.

In an increasingly virtual world, exhibitions and events help businesses get face to face with both existing and prospective customers. The possibilities offered by these environments continually expand and form a central consideration of our work as an exhibition design company.

Our approach is different from that of a traditional exhibit design firm. Our first questions are “Why are you attending the exhibition or event?” and “What will you use as a measurement for its success?” Your company’s presence is about more than just the appearance of your stand – it’s about how being there can help deliver your objectives. Before developing ideas and designs we will explore several key issues with you, including:

What dimensions of your brand do you most want to reflect within the environment?
What are the primary elements needed on the stand that will enable you to achieve your objectives?
What are the planned activities beyond the design of the stand itself that will contribute to the event’s success – pre-publicity, hospitality, promotional personnel?
Could guerrilla-marketing activity be used around the event to enhance the success of your attendance?
Are there existing presentation media that could be re-purposed or simply incorporated into the stand?

The portfolio of services we offer as an exhibition design company include build, installation, audio-visual and technology support. Our wider offering as a creative agency means we can also deliver associated elements including presentations, print and online marketing communications for advertising and promotion. To identify which of these various elements will be required we apply our 360 methodology.

To see examples of our work request a Portfolio Pack.

The proof of the success of Origin’s work was in how busy the stand was - attracting both existing customers and new ones.

Bosch