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Direct marketing - think bigger

There are many ways to deploy direct marketing effectively and our advice as a DM agency is to consider executing ideas across a variety of media, integrated to create a single campaign. Postal and email direct marketing are the two most commonly integrated, with other campaigns also employing social media, PR and advertising – both on and off line.

Regardless of the media to be used, the guiding principles for creating a successful campaign remain the same and in our direct marketing experience, it’s wise to have a clear focus from the outset:

• Why are you doing the campaign?
• What are the objectives of the campaign?
• How will you judge its success?
• What are your audiences’ motivations for buying this product or service?
• What can you offer them as an irresistible reason to engage with you?

The influencing factors that we consider when creating a successful business to business direct marketing campaign are many and varied. To ensure we identify them all, we employ our 360 model to create a framework upon which a campaign can be built.

Above are examples of campaigns we have worked on; to see further examples just request a Direct Marketing Portfolio Pack

Really impressed with the creative and the print, as well as the overall handling of our account. Working with this calibre of DM agency is enjoyable – and Origin’s assistance in working within tight budgets was a massive help!

Corgi