Your logo - the foundation stone of visual identity

The foundation stone of any business’s marketing is the brand and its identity. Whilst these embrace and influence many different aspects, as a corporate identity agency we know the logo is the first visual building block and, as such, a powerful asset.

But the visual branding elements of your company’s identity go far beyond the logo design and these other factors need to be addressed during the creative process of developing and promoting the wider brand. Some of the questions to be asked are:

What is the relationship between the corporate and product/service identities?
What other creative elements will be employed to create a wider look and feel for the brand?
Has a visual audit of your competitors identified areas where your business can differentiate itself?
How will the new identity be rolled out across the business?
Which media will the new identity be deployed in?

Before starting work on your corporate identity designs we create a 360 view of your business, its competitors and the target audiences – all influencing factors are mapped and explored. This ensures a new or refreshed brand identity that meets your objectives. Find out more about 360

To see further examples of our corporate identity design work request our Portfolio Pack