The Brochure - still working after all this time

In this age of digital marketing it is easy to overlook the value of a brochure. Indeed, our own approach has changed over the years in that some documents that once would have been printed may now be created only in electronic format. However, whilst this facility offers all manner of additional dimensions such as animated e-brochures and video embedding, for many, print remains the preferred medium. Print delivers a tactile experience that has both immediacy and longevity.

Whether hard print or digital, the scope is broad: corporate overview brochures, solution, industry and product brochures, case studies, white papers, technical data sheets, annual reports and more. As an experienced brochure design company we encourage businesses to create a clear matrix that identifies the different types of brochures required by their wider marketing communications.

As part of this communications matrix, the intended audiences and type of information relevant to each are mapped. Once complete, the process of creating a content structure for each individual piece of literature can begin.

Before embarking on your next company brochure it’s worth revisiting the basic elements that will ensure its usefulness and value:

What are the objectives of the brochure and which audience are you addressing?
How will the brochure work in conjunction with other marketing communications?
How can you help readers navigate the content?
What additional, relevant content can you add to give the reader a wider perspective?

As with all our work we employ a proven methodolgy to ensure all of the influencing factors are considered when developing the design for your new brochure. You can discover more by reading about our 360 approach.

To see further examples of our work request a Brochure Portfolio Pack.