On target with online advertising

Banner advertising provides marketers with a measurable medium that can be even more effective when integrated with other forms of marketing communications such as print advertising.

Our banner advertising designs encompass a wide range of formats, from a basic static banner, through simple animation to more sophisticated Flash versions and video. Part of our job is to advise which is best for your purpose, a decision that will be influenced by the formats accepted by the sites chosen as channels for your ads. Other key points for consideration include:

What content will be used for the landing page?
What action do you want respondents to take once on your landing page?
How will any planned print advertising integrate with the banner ads?
Can social media be employed to make the campaign more successful?
Which type of banner ad is best suited to your message – banner, button, MPU, skyscraper?

Print and online ads are not the same; individual consideration needs to be given to both and the creative execution and messaging must be adapted to each media for maximum effect.

To get a detailed understanding of how best to deploy banner advertising services on your behalf we apply our 360 methodology.

To see more examples of our work in this and other areas request a Portfolio Pack.