The digital revolution

The digital revolution continues, with technology delivering ever more innovative ways for brands to inform, educate, engage and entertain their audiences. Key to the success of your online marketing communications is to understand the language, dynamics and dimensions of each channel and its relationship with traditional media.

One creative will not fit

The immediacy of many online media means a rapid proliferation of content within a relatively short period of time. This demands that a creative approach is taken not only to individual executions but also to selection and integration of the media in order that messages achieve stand-out.

Messaging and creative will need to be versioned or repurposed in order to be effective in each media – the way a message is executed for email marketing is different to the way the same message is disseminated in social media or brought to life in video.

Consider the detail of digital

Online marketing segments into a number of niches – currently there are three key areas that should be exploited when planning for effective online marketing communications:

• Content and channel; websites, social media, email, presentations, video etc
• Distribution and access; CMS, broadcast media, mobile and search
• Measurement and testing; analytics or media interaction

Take a holistic view

Messages are amplified and penetrate deeper when delivered via a variety of media. An online ad refreshes the impact of the print ad seen earlier in the day; the blog read at lunchtime ensures a better reception for the arrival of the direct mail. Each piece may contain the same or discrete parts of an overall message; each will be more effective when used in conjunction with the others.

Digital delivered

Conceive, create, code, connect; these are the human skills that we employ to deliver in our capacity as an online design agency. Each communication needs an individual strategy that is connected to the next. Each needs to be individually successful, but able to be combined to achieve even more. For some this new world is daunting; for others it’s already a major part of their activities – whichever side of the mouse you currently sit, we can help you achieve more.

Animation
Banner advertising
Content dissemination
E-commerce Websites
Electronic Direct Marketing
Intranets
Extranets
Marketing technology
PPC
SEO/SEM  
Smartphone applications
Social media
Viral
Video
Websites