Print power

Print remains one of the most effective forms of communication and in its many forms will play a key role in the marketing mix for decades to come. Print is convenient, it doesn’t need power or a network connection, it’s available when and where the reader is ready to read and is familiar and easy to navigate.

Print for preference

Research indicates that print is perceived as a less intrusive and intense medium and with interaction thus more relaxed, so messages penetrate deeper. However, as a print design company we see the way we work with our clients is changing – print is no longer the default option and therefore its integration into the media mix demands closer examination of both its form and function.

Integration, integration, integration

To get the best value from your investment in printed communications, you need to investigate how they can work alongside other media to maximise the impact of your message. Different forms of print have different purposes and will integrate with other media in discrete ways. Integration is key, with messages expressed in varying ways across a range of media gaining more traction than any single media alone. Press ads will make online ads more effective as more information can be conveyed immediately; the printed direct marketing campaign will reach the desks of those who never received the email marketing and reinforce the message for those who did.

Paper has real weight

Thought leadership is a key area where the printed word seems to carry more gravitas. Be it in the form of a technical discussion document or the strategic vision for a business or idea, printed collateral remains the preferred medium to digest certain forms of information. When companies are trying to convey a big idea it’s often in the form of a downloadable PDF on their website and not just on the webpage alone – there is a reason for that.

Print and people

It’s important to consider your audience’s job function, age, and seniority. Whilst younger, more junior or technical audiences are highly receptive to online marketing communications, other profiles may often find print more accessible.

Print perfected

Be it the look and feel of your corporate print design, business brochure, print based advertising or direct marketing campaign, we know how to get the most from print. We take the creative freedom that paper provides and run with it – funky fonts, ingenious engineering, fancy finishes – the lot. But, as a highly experienced print design agency, we also understand when less is more and the sheer simplicity of an almost clean sheet says all that needs to be said.

Advertising
Case studies
Corporate literature
Direct marketing
Educational material
Folders
Newsletters
Magazines
Reports
Report & Accounts
Sales brochures
Technical literature
Tender documents
Thought leadership documents
White papers

This is totally brilliant and i would use them again without a doubt! Bring it on boys! To me it's another day!

Nortel