Acrylic

Clear plastic that resembles glass.

Back-light

A light source that illuminates translucent material from behind, often used in lightbox displays.

Banner Stand

A portable frame for display and exhibition graphics.

Blueprint

A scale drawing of booth space layout, construction, and specifications.

Brochure Display

A method of displaying sales literature at trade shows.

Brochure Stand

A free standing display used to display brochure at a trade show. May be fixed or folding.

Buzz  Marketing

'Word-of-mouth' advertising: potential customers pass round information about a product.

Canvas

A popular material for printing banners.

Countertop Banner Stands

Small-scale banner stands that can be used on a counter or tabletop.

Digital Display Boards

Graphics printed onto paper then mounted onto a rigid board. Usually over-laminated for added protection.

Easel

A stand for displaying objects.

Event Marketing

Face-to-face promotional experiences between customers and companies.

Exhibition

An organised presentation and display of a selection of items.

Exhibitor

A person who exhibits at a trade show or exhibition.

Foamex

Rigid 3, 5 & 10mm hard wearing PVC that is compressed and very strong.

Hanging Banner Stands

High-impact display for catching customer attention. Hanging banner stands are usually three or four-sided frames that support graphics and hang over a trade show booth.

Point of Sale (POS)

The location, usually within a retail outlet, where the customer decides whether to make a purchase.

PVC

A polymer of vinyl chloride used instead of rubber.

Roller Banner Stands

Available as floor standing units, can feature graphics up to 3m in height.

Word of Mouth (WoM)

The spreading of information through human interaction alone.