theBrief Develop a showcase for the work of photographers using Polaroid films thus encouraging other photographers to experiment with the company's products.

theSolution An understated design solution supported the work of some of the world's most respected photographers. Subtle design touches ensured the images were always hero at the same time as adding to the overall look and feel of the publication.

theResult A vital part of the marketing armoury for film in the digital age, 'P' magazine has received a number of awards and is valued by all who receive it. A CD and on-line version has also now been developed.