theBrief Produce monthly publications that target public and private sector markets, adopting a more editorial approach rather than the normal offer lead publications.

theSolution With Dell already established as one of the leading brands delivering great value, it was important to widen this perceived offering from the company to that of a complete solutions provider. Strong editorial content alongside product offers enabled the company to reinforce its enterprise wide offering.

theResult By tailoring content to the vertical markets Dell is able to achieve greater penetration into each of its key markets and extend its product portfolio within individual accounts.