theBrief For a business that was one of the first to specialise in tax advice for the contract employment market, a new identity was required to counter newcomers entering the market who were high on image but low on offering.

theSolution The distinctive name of the business encouraged a feeling of freedom and the flowing nature of the new identity endorsed this.

theResult Within a short period of time an increase in enquiries was seen and the levity of the company's solution was given increased credibility by the new perception of the brand image.