theBrief An ongoing programme of product and service identities to work as derivatives of the main company identity to present a strong and consistent overall presence.

theSolution The colour green drew on the parent brand and enabled three things to be achieved; visual consistency, name recognition and market definition. Individual marques enabled vertical product and service offerings to be marketed in their own right.

theResult Acting as brands in their own right, the identities also paid homage to their heritage and increased awareness for the parent brand.