theBrief Develop a stronger identity for an established business who were challenged in their market by competitors with lesser products but more powerful brands.

theSolution The new identity had a much greater corporate feel and immediately elevated the perception of the company's offering. The device also alluded to the mail room environment where the business's software was employed.

theResult A launch pad for a new marketing campaign, the new identity was soon employed on brochures, newsletters and websites with an instantaneous elevation of perception surrounding the brand.