theBrief To evolve the current corporate identity and introduce branding for the product and service areas of the business, including name generation for the service area.

theSolutionBy building on the strong elements of the existing identity and then simplifying the visual elements, a clear a strong identity has been created. The Spectrum name was chosen to sit alongside the Stratum software brand illustrating the broad range of services offered and to develop a distinctive naming protocol.

theResult A customer day witnessed the unveiling of the new identity. It received unanimous praise with the main observation being that the new identity was a good reflection of progress of the business.