client/Polaroid
Market: Healthcare/Photographic
Products: Cameras and films
theBrief Deliver a campaign for the Macro range of cameras that focused on the vertical market of dentistry, offering dentists a number of business advantages to help them build their business.
theSolution The piece created was designed so that it needed no outer packaging and mimicked traditional Patient Notes with fields such as symptoms, prescription and expected recovery.
theResult The campaign proved so successful it was reprinted three times in the UK before being implemented in several other European countries.