theBrief Engage new business customers - it was that simple. Even when you are one of the largest and most successful IT solutions manufacturers in the world, one of the key ways to ensure you stay successful is by attracting new customers.

theSolution Dell has a number of genuine unique selling points and an integrated telemarketing and direct marketing campaign focused on these. "One size does not fit all" leveraged the Dell 'build to order' approach, enabling individual customers to specify the exact requirements of their next desktop, laptop, server or storage solution.

theResult Over 15% response with doors opened to many customers that had previously been closed.