theBrief Create a simple and immediate advertising campaign for the launch of the D-Series laptop in the UK.

theSolution An innovative poster and taxi campaign was created using the initial letter of the brand and product name, combined with location names beginning with the same letter. The campaign focused on one of the products key features, that of mobility.

theResult A successful campaign that ran throughout Britain's main business airport terminals and even saw Michael Dell riding around London in a taxi with his name on it!