client/Polaroid
Market: Photographic
Products: Films, scanners, cameras
theBrief Take an established and successful printed publication into online media. Use the techniques offered by the media to add value to the publication.
theSolution Subtle animation and transitions were set into a similar environment to the printed version to bring the two media together whilst not overpowering the images themselves.
theResult A difficult task for what is widely a traditional audience; the new version was warmly received and opened a new door to dialogue with the creative industry.