

client/BEA
Market: IT
Products: Software
theBrief A new global look and feel adopted for the brand meant a new approach was needed for company's newsletter.
theSolution The "Think Liquid" positioning of the new look and feel employed a fresh, open and distinctive visual differentiation. Discreet use of it alongside other images of movement within an open accessible layout created a magazine that was distinctive amongst its peers.
theResult As soon as Liquid News was launched it became a template for all publications of this nature on a global basis.