Samsung
Market: IT
Products: Printer and software
Brief A series of new software solutions for the company's printers were to be launched at CEBIT and needed a set of new brochure to explain their various features.
Solution Building on the shape of the corporate logo, elliptical layers overlaid metaphoric images representing the product. The brochure went on to explain the various features and benefits as well as providing detailed technical specifications.
Result A high impact set of collateral supported the successful launch of the products at the show and beyond.