Polaroid
Market: Photographic
Products: Film
Brief Develop two brochures, targeting professional photographers, which explain the creative possibilities of the company's films at the same time as providing a technical guide to the range.
Solution An approach that held the photography as hero at the same time as enabling the reader to access a wealth of information, both creative and technical, ensured that goals were met.
Result Published in five languages and distributed all over the world, the brochures were used by distributors and the business directly to continue to extol the virtues of film in a digital age.