

client/BEA
Market: IT
Products: Software
theBrief Develop a multi-lingual direct marketing campaign targeting technical IT personnel to gain accreditation for the latest version of the company's WebLogic Integration software.
theSolution A distinctive three dimensional mailing that used bottled water on the platform of "Quench your thirst for knowledge", led a campaign that integrated different media including an online competition where free training places could be won.
theResult One of the highest take-up campaigns that the company has run with over 20% response.