theBrief Evolve the current look and feel of the company's collateral and introduce a new dimension to the brand through a new corporate overview brochure. Develop a structure to the business that was accessible and relevant to human resource management.

theSolution The structure addressed specific job roles within Human Resources and demonstrated that the company understood the challenges they faced. This provided the backbone to a brochure that married distinctive illustrations with black and photography.

theResult The brochure has quickly become an invaluable part of the businesses marketing collateral and now forms part of a pack that includes white papers and case studies.