Origin Design creative design consultancy

client/BEA

Market: IT
Products: Software

theBrief Develop a series of management guides that consider new technology issues and their impact on business. Approach topics from an independent standpoint to help the target audience with decision making.

theSolution The Black and White Guides leveraged both the clarity they sought to provide through the use of innovative creativity and 'tongue in cheek' humour, sharp thinking and insightful content.

theResult A series of books that are coveted by IT and other management alike and held in high regard by all.