theBrief Develop a campaign to run in the IT press that raised awareness and confidence of the brand, at the same time as communicating the company's diverse portfolio of services.

theSolution A series of ads were developed that associated the MCI brand with that of other successful brands that were also their customers. The ads not only built credibility but also enabled the diverse portfolio to be explained.

theResult The ads had an immediate impact with improved brand recognition from customers and prospects alike.