Client

Nortel is a recognised leader in delivering communications capabilities, its technologies help eliminate barriers to efficiency, speed and performance by simplifying networks and connecting people to the information they need.

Brief

Commissioned to deliver a set of publications aimed at all levels of its corporate audience, these publications needed to underline the strategic messaging and direction of the company as well as conveying ideas relevant to the market’s agenda, pointing in the direction of the company’s products.

Solution

A 36-page publication distributed to senior management within existing and potential customers discusses a wide range of topics at executive level. In addition, two bi-monthly publications target the middle management of Enterprise and Service Provider customers with relevant news.

Results

Written with an independent tone, these publications have become highly respected and valued within the industry.