Client

Dell is the world’s number one provider of computer systems, achieved through its unique business model which embraces a direct sales strategy across business, public sector and recreational markets.

Brief

Produce monthly publications that target public and private sector markets, adopting a more editorial approach rather than the normal offer led publications.

Solution

With Dell already established as one of the leading brands delivering great value, it was important to widen this perceived offering from the company to that of a complete solutions provider. Strong editorial content alongside product offers enabled the company to reinforce its enterprise wide offering.

Results

By tailoring content to the vertical markets Dell is able to achieve greater penetration into each of its key markets and extend its product portfolio within individual accounts.

"Working within a global business, and one that has to react to ever-changing market dynamics, means we need a creative agency with real agility. Over the years Origin has consistently responded to these changes, delivering considered and creative work, supported with a high standard of service".

Dell