Client

StepStone Solutions is recognised as a global market leader in the growing sector of Total Talent Management Solutions. Originally a pioneer in the area of e-Recruitment products and solutions, StepStone now delivers a complete solution to reinforce each element of the recruitment and retention process, from the initial attraction of potential employees and their successful on-boarding, to proactively managing the talent within its client’s organisation. Its solutions are available in over 25 languages and are utilised by more than 1,600 customers globally.

Brief

Create and execute a pan EMEA email marketing campaign to create awareness of StepStone Solutions' help in combating talent management in a recession. Generate a number of responses in the form of information downloads, event registration and use of specialised assessment tools.

Solution

Four tailored emails, each targeting a different issue dealing with talent retention strategies in a recession. Each email offered one key call to action plus a number of additional options where the main message didn’t fit the reader’s specific needs.

Results

By following best practice guidelines for electronic DM accompanied by strong creative, the campaign delivered an above average response that was easily measurable through each call to action.