Client

Founded in 1987, with offices in the UK and USA, Equisys produces software packages for document production and delivery, including the award winning Zetafax® network fax server and Zetadocs® PDF software that creates and emails personalised PDF documents.

Brief

To create a radical new visual and content approach to Equisys’ email marketing to generate more leads for their Zetafax Product line.

Solution

Provocative subject lines and headlines supported by engaging banner creative, encourage recipients to read on. Multiple calls to action then provide different options for the audience to engage, delivering them to a bespoke microsite.

Results

With open rates more than double that of previous campaigns, the emails set a new benchmark for the company’s direct marketing