Client

Dell is the world’s number one provider of computer systems, achieved through its unique business model which embraces a direct sales strategy across business, public sector and recreational markets.

Brief

As a market-leading brand in desktops and laptops, Dell wanted to develop an integrated campaign employing email marketing, as well as banner and print advertising, to increase awareness for its servers and storage.

Solution

“That’s who” was the title of a campaign which presented the audience with a number of facts that helped change the perception of the company’s offering whilst also presenting a number of compelling advantages – linking customer challenges with product solutions.  A question mark was set in a series of unique environments to help enforce the messaging of “Who has the answers? Dell – That’s who”

Results

A multi-part email campaign was depIoyed over a number of weeks in conjunction with other on and off line activity. Traffic was driven to a campaign microsite containing incentives to engage with the business, helping the campaign achieve results way above the norm of previous similar activity.