Client

A global supplier of printers, copiers, scanners and plotters, the business’s diverse range of products is focused on providing innovative solutions for printing professionals and businesses alike.

Brief

Create a series of mailers to raise the profile of the company’s range of colour printers to a target audience that included architects and engineers as well as production graphics.

Solution

The key benefits of the products, productivity, quality and versatility, were conveyed by drawing analogies with the characteristics associated with different animals.

Results

An engaging series of mailers quickly stimulated interest in the wide range of products and created an ideal platform for telemarketing follow up.

Really impressed with the creative and the print, as well as the overall handling of our account. Working with this calibre of DM agency is enjoyable – and Origin’s assistance in working within tight budgets was a massive help!

Corgi