We are delighted to have been appointed by NCT, the UK's leading parenting charity. The project brief aims to secure a wider circle of supporters and users of NCT by recognising the discrete nature of different NCT audiences and addressing them with a proposition and content that reflects their specific relationship with the charity.

The campaign will roll out during the spring and will employ both printed direct marketing and email marketing as well as integrating other media.

A spokesperson for NCT commented “We were looking for a creative agency that would understand the unique nature of the charity and be able to deliver a campaign which was practical and cost effective to deploy. At a time when every charity is having to fight harder for support, the effectiveness of our communications campaigns are more important then ever".