Passport to e-commerce

Tuesday, 08 February 2011 00:00

A variety of recent surveys have indicated that whilst online retailing gives you a shop window to the world, actual purchasers are far more likely to come from closer to home. The research also indicates the regional differences country by country, with buyers in some areas so reluctant to leave their own shores when purchasing online that up to 95% of purchases are made in their own country.

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Love story... the brochure

Wednesday, 02 February 2011 00:00

You’re in love. Trouble is, the object of your affection is made of metal and has a wheel at each corner. You want THAT new car - it WILL be yours. You’ve seen the TV ad, visited the cool website with the clever 360 degrees of vehicles both inside and out. You’re read the reviews (both online and in the car magazines) - you’ve read the comments on the owners’ forum. Hell, you even plucked up the courage to visit the showroom. Which is where you picked up the brochure that you are now sat on the sofa with and you are falling ever deeper in love. To be continued…