Monday, 09 May 2011 23:35
Social media campaigns are increasingly being considered as part of the mix in direct marketing, alongside postal and email marketing. Regardless of the delivery medium, the key to any successful campaign is an intelligent and creative concept with a solid foundation. Whilst there are many aspects in which social media campaigns differ from other media, some traits are true of all.
Thursday, 05 May 2011 23:36
Creating a chain reaction
Businesses are constantly seeking ways to maximise existing relationships as well as creating new ones. It’s often easier to open new doors within client companies where you have already proven your ability to deliver real benefits to the business. Other operating divisions and different locations are two of the obvious areas in which this approach can work.
Thursday, 05 May 2011 00:00
There is nothing like great music to get the creative juices flowing and we recently discovered this fusion of not only songs but videos too which we think are pretty cool!
Monday, 02 May 2011 00:00
Let's get one thing clear. None of the media currently (or any time soon) telling you that it's the marketing equivalent of the silver bullet, actually is. When TV arrived, did radio and print advertising stop? Why, when Argos sell so much online, do they still print a catalogue? And if Google is the answer to all your online marketing needs, why do Google themselves advertise on TV?
Page 1 of 4
